Cash flow and management aren’t the only aspects of financial accounting; it’s also about controlling the movement of funds in a company and therefore managing it to encourage the growth and development of the organization.

The accounting equation must be maintained throughout the flow, which means that Assets must always equal Liabilities + Capital.

The initial rule to have in mind is to keep an eye out for signs of fraud in corporate accounting. When dealing with money, one must be very careful in their calculations and record-keeping; when it comes to the company’s structure, money matters. The management and expansion of the company depend on the preservation of such money.

How to Manage Your Business Financial Accountants

To ensure that year-end reports can be readily prepared, the accounting information of workers who play an essential role must be maintained professionally. For the company to achieve its goals, sound financial plans must be put in place and adhered to.

To ensure that your company’s finances are appropriately accounted for, here are a few helpful hints:

Verify Your Bank Account Activity

There are costs, sales, profits, and losses in daily operation. Each and every financial transaction should be recorded since these statements play a significant part in tax filing and budget preparation.

Consider the day-to-day transactions when looking at financial services for your organization.

Revising Billing Statements

The billing statements should be updated regularly. In the beginning, it may seem that your firm has few customers to pay. Ensure that only the invoices for which your firm has received services are paid in this way.

To avoid a significant loss for your company, you must be very sure that you are not being defrauded.

Pay attention to your invoices.

The cost of running a business may be monitored by looking at invoices, which serve as financial statements.

As a result of these financial documents, it is possible to determine whether you are overpaying for specific services or if you can acquire the same services at a lower cost from another company.

Bringing Tax Laws Up-to-date

Whether you’re running a company or providing a service, taxes must be paid. By any chance you are working for a financial institution, you must be aware of taxes rules. To keep the firm running, the experts must regularly update taxes regulations.

It will be excellent assistance in managing the books when it comes to auditing.

Accounting records should be kept as simple as possible

The accounting system for financial transactions should be kept as basic as possible. The data and the recordkeeping should reflect the simplicity of the system. The more detailed an account is, the more likely it is to make errors.

To convey a sense of ease, chores should be scheduled in a logical sequence.

Conclusion

Accountants and other outsourced accounting service providers should adhere to these guidelines to conduct their businesses responsibly and satisfy their clients’ financial needs.

A well-structured accounting system assists the firm, more so to firms that offer online games like blackjack, to expand, allowing it to reach its profit expectations.

If you’re like many investors, you first became aware of cryptocurrency after hearing reports of other investors making millions from it, which undoubtedly made you want to learn how to understand cryptocurrency to invest in a good one yourself.

In fact, many successful cryptocurrency investors reported doing their homework first and then using the research to turn their findings into actionable insights that helped them pick the right cryptos.

That said, some things to look for in good crypto include:

Developers’ Talent, Source Code, and Consensus Mechanism

In short, cryptocurrency is developed by groups of miners whose job is to also add blocks of verified transactions to the blockchain and more.

Therefore, you need to analyze various factors concerning the developer pool, including the current availability of talent, their skills, and more, to ensure they are experts at what they do.

You need to also consider the source code of the cryptocurrency to ensure it is high quality, which is evident by the number of stars and commits, issues and resolutions, documentation, third-party audits, pull requests, and more.

Lastly, the consensus mechanism, which is simply proof of work, must be secure and efficient with little impact on the environment.

The Organization Behind the Crypto

Though cryptos are considered decentralized, sometimes they still have a small group of people or an organization behind them, such as founders, marketers, and more.

During your research, should you discover there is a team behind the crypto developers, be sure their credibility is solid, they have strong skills and experience, and check out their social media status to ensure it is positive.

The Crypto’s Social Status

Successful crypto typically has a large community of engaged, enthusiastic, and active fanatics. Therefore, you should also be sure to research its social status before investing in it.

Some places to learn people’s reactions to different cryptocurrencies, include Facebook, Discord, Twitter, LinkedIn, Telegram, and Reddit.

The History and Liquidity of the Crypto

Good crypto also has a strong history of high trading volumes and increased growth among its active users.

It should also appear on credible exchanges and in multiple trade pairs.

If you plan to convert the crypto to cash on demand, you should also be sure it has high liquidity.

The Crypto’s Economic Impact

Since cryptocurrency is a financial asset, it should generate some revenue for its community of platform builders.

In fact, the general notion of crypto is for the cost and speed of its transactions to be cheaper and faster than conventional transactions, so people prefer it as the way to receive and pay, thus providing a multi-trillion-dollar opportunity.

Once you have found good crypto to invest in, the next step is to research its price to buy at the right time, which a cryptocurrency price checker can help you do.

Or you can also use it to get an idea of which digital currencies are most popular, so you know where to begin your research for good crypto.

As an MBA degree candidate, you’ve likely given a lot of thought into the type of industry you hope to work in. The great thing about a master’s degree in business is that it will put you in the position to have greater flexibility across several industries. Not only will this degree mean a higher earning potential, but the opportunity to become a business leader in the future. For five ways to think about your career options ahead as an MBA candidate, read on.

1. Making a Difference through Corporate Culture Shifts

 

Regardless of the exact direction of their future career, many masters-level candidates meet with MBA admissions consulting to craft mission statements that talk about their long term goals before the application process. For many, these goals center around the idea of making big changes in the world and corporate culture. If you’re someone who hopes to use your advanced degree to change how businesses run, workplace policies, and more, a concentration in business organization might be right for you.

 

If making a difference, employee retention, having the respect of your coworkers, implementing programs for peer recognition, and tracking employee milestones matters to you, you could be someone who enjoys a senior management position in human resources. From planning special events and incorporating wellness programs and incentives into corporate culture, you’d be the person others turned to as a mentor. You may even find yourself advocating for things like casual Friday and finding creative ways to recognize work anniversaries, all adding up to better employee morale.

2. Becoming an Entrepreneur

 

Some MBA students earn this degree so they can put themselves in the position of running their own companies down the road. With big employee rewards ideas, passion for a product or industry, and a fierce sense of independence, these MBA candidates hope to use the new skills they learn in their MBA program to apply them to startups across every industry and niche.

 

If being your own boss is a top priority for you, don’t be shy about your specific goals on your mission statement and in your admissions committee interview at your dream school. Being an entrepreneur is a great way to help others in that you will provide jobs to the community. As your own boss, you’ll also be able to create a balance between work and play while leaving your mark and putting a personal touch on any industry.

3. Gaining New Skills for the Future

 

The global pandemic has taught us all just how quickly things can change. For some MBA candidates, one reason to earn this degree is to get up to speed with technology, marketing, and global market trends. As someone who works in a church leadership position, for example, something as simple as ordering altar candles online could come with more opportunities than in the past. Students who understand this are aware of the power of social media, networking, and how the market’s changing. They enroll in MBA programs at top schools to get a better understanding of how any business transaction can lead to big results to benefit everyone.

 

If being on the cutting edge with networking and the ability to leverage resources matters to you, have an honest conversation with your MBA admissions consultant about how you’d be able to use your degree to make connections on a regular basis. An MBA admissions consultant is there to listen beyond just helping you with your chances of admission into a top MBA program, and provide an effective way to better understand your own long term goals.

4. Finding Avenues for Freedom

 

There’s an expression about knowledge being power. In many cases, power translates into success and a better bottom line for profits. Many MBA candidates understand that the more successful a business is, the more likely it is that they’ll be able to buy themselves some freedom. Whether it’s working remotely or learning how to delegate important tasks so they can take vacations and make lifestyle changes, some MBA students hope to apply the new skills they pick up in their programs to become more efficient. That is, the more efficient a company is, the more freedom business leaders can have in their off time.

 

Your time is important. If freedom is a top priority for you, a focus on entrepreneurship both during and after your advanced business degree program is a perfect way to translate prior work experience into an investment for your future that will add up to more freedom.

5. Using Social Media and Influencers in the Global Market

 

More and more business leaders are turning to micro influencers to create brand awareness. Attending an MBA program to understand new marketing trends can make a huge impact on a company’s success. Some students come out of an MBA program prepared to take on any industry when it comes to both promoting it and selling products on a larger scale through the global market.

 

If harnessing the power of social media matters most to you, a career in business marketing could be a great path to take. As a natural storyteller, you’ll be able to help a company write it’s bland, oversee the design of a company logo, work with influencers, and more. Having this advanced degree in your back pocket will ensure you’re apprised of the latest marketing trends.

 

Congratulations on your decision to become an MBA candidate. A great adventure is ahead that will open doors for not only you, but the people you work for and with. As you make your next steps to become a business leader, take time out to assess your overall career goals as you navigate your MBA graduate school program. By the time graduation day comes, you’ll be in the best position to take on any industry and steer it in your direction.

The glitz and glamor of a casino have become something most gamblers have had on their mind during many grueling months of COVID-19 lockdowns and new public health regulations. Casino owners are also looking forward to some semblance of normality as their establishments have felt the pinch during this pandemic.

Here are some of the world’s most famous casino owners:

Greenwood Racing Inc

The Parx Casino group is owned by Greenwood Racing Inc, a publicly listed company. The company specializes in staging horseracing events in Pennsylvania. However, it has made its investors a considerable fortune since its foray into casino gambling. Parx was among the first casinos in the Keystone State to introduce online casino options to clients.

This saw a surge in customers despite an expected downturn in trade once brick-and-mortar casinos had to shut down or restrict visitor numbers. Greenwood Racing has a dynamic board of casino experts that has steered it to great financial success. It is in turn owned by International Turf Investment Co, Inc.

Sheldon Adelson

As the owner of the Sands Hotel and Casino, Adelson has amassed a substantial fortune from his establishment. He also owns casinos in Singapore and Macau, two of the world’s largest gambling hotspots. Adelson grew up under challenging circumstances and rose above them to become a highly successful entrepreneur.

He is an active proponent of youth entrepreneurship and gives generous donations to organizations that help young people start their own businesses. Young adults with a vision to create a great business but lacking the funds to do so benefit from his generosity, and Adelson can take credit for backing several successful startups.

Stanley Ho

Widely regarded as the father of Macau’s gambling industry, Stanley Ho came from humble beginnings. He started his first business during World War Two. Ho’s fascination with gambling and how much profit could be generated by casino owners led him to launch a casino in Macau. This area soon became a gambling mecca and remains one today.

Ho has diversified into many other industries and is worth billions of dollars. However, he professes that casino operations continue to occupy a special place in his heart. Ho is one of gambling’s most successful business leaders and well-known for his relentless work ethic, which is one reason he has amassed such a great fortune.

Steve Wynn

Casino owner Steve Wynn is best known for his ownership of Las Vegas’s most iconic casino: the Bellagio. Its fame grew exponentially after the casino featured in the Ocean’s Eleven reboot starring George Clooney. However, the Bellagio is but one of the many jewels in Wynn’s glittering crown. He has earned his title as ‘King of Las Vegas’, owning several casinos and resorts in the heart of America’s gambling industry.

Wynn also owns casinos in Macau. Due to his divorce, which was characterized by some nasty allegations from his ex-wife, Wynn had to hand over substantial assets to Elaine Wynn, making her another famous casino owner.

Effective communication is the building block of every great organization. How a business communicates internally and externally directly represents the company as a whole, including its reputation.

When left unchecked, ongoing communication issues in the workplace can potentially increase turnover and cut into profits. Moreover, employees who lack proper avenues for healthy workplace interaction end up feeling disengaged, undervalued and unlikely to go above and beyond for the organization. Here are some solutions to common communication problems that occur in the workplace.

1. Mixing Work and Personal Communications

The problem: Some staff members tend to mix their personal lives into workplace communications. This detracts from professionalism in the office and sometimes leads to gossip. It could result in decreased morale or even accusations of harassment.

The solution: Transparent leadership is key for stopping gossip in its tracks. Emphasize the need for confidentiality in the workplace and hold sensitive meetings behind closed doors.

2. Email Overload

The problem: In addition to internal meetings, phone calls and text messages, the average professional receives about 120 new emails each day. This communication overload may result in important information being lost, deleted, forgotten or ignored. Sorting through multitudes of emails each day may also negatively impact productivity.

The solution: It’s vital to know which information actually needs to be shared — as well as when and where it needs to go — and to filter it accordingly. Complex issues are better addressed face-to-face or on a phone call.

3. Making Assumptions

The problem: Assuming someone else is going to pick up the slack on a project without verifying individual roles may cause you to drop the ball. This can result in blame and missed deadlines.

The solution: In any group dynamic, there needs to be a point person to set and clarify roles during the beginning stages of a project. A group email that clarifies who is completing which task and when might help streamline group initiatives.

4. Passive Listening

The problem: Sharing information is only part of the communications process. Strong listening skills are essential too. Passive listening means hearing what another person has to say without truly understanding or empathizing. When an employee fails to listen, he or she won’t comprehend the message that is being relayed, which can lead to misunderstandings or friction.

The solution: Be sure to stress the importance of active listening among employees, especially before starting a meeting or discussion. Inform staff members that passive listening might prevent them from learning about the different views and ideas that are present in the workplace.

5. Poorly Written Communication

The problem: Staff members may opt for a variety of communication tools to interact with colleagues, such as memos and emails. However, if messages are poorly written, they might cause misunderstandings or frustration among teams.

The solution: Employees should always proofread their copy before pressing Send. It’s also important to check the tone of the message to ensure the recipient won’t misconstrue its intent.

6. Incomplete Answers

The problem: In today’s fast-paced world, there’s an impulse to provide quick, definitive answers to questions. Many people respond with a yes or no without fully addressing the scope of the inquiry. This may lead to confusion and wasted time on follow-ups.

The solution: Employees should take the time to answer questions completely and review messages before sending them to make certain all points are addressed.

Effective communication allows the entire workforce to stay in the loop with company changes, information, news and events, while allowing staff members to collaborate, offer feedback and feel empowered. For more information about workplace communication problems and ideas on how to solve them, see the accompanying infographic.

Author bio: Jim McCanney is Editor-in-Chief of Institute of Business Publications, a fast-growing publisher of business-to-business newsletters for professionals who need a finger on the pulse of their industries. He has more than 40 years of experience in the industry and focuses on writing about worker safety.

Betika’s creation dates back to the year 2016, and since then, this Nairobi-based sportsbook gained some loyal customers in Kenya, quickly becoming one of the most important bookmakers in the African country. It was a genius move back then, as it wasn’t common for bookmakers to invest in the African market due to social and financial factors.

Bookies who want to enter the African market might be willing to promote a lot of bonuses and promotions, as the locals love it. That’s exactly the case with Betka, and today, we will discuss a little bit more facts such as:

• Betika Jackpots
• Betika bonus and promotion currently offered

Besides that, we will also walk you through the whole process in order to get a better view of how to use betika bonus.

Betika’s Jackpot Bonuses

When it comes to jackpot betting, the bookmaker itself has “The easiest jackpot to win in Kenya” slogan. It’s a good slogan, but I’m not sure if it’s spot on, as winning jackpots is not for everyone. Well, the bookmaker has basically two kinds of betika jackpot bonus:

• Midweek Jackpot
• Grand Jackpot

We are going to give you in-depth explanations of each:

Midweek Jackpot

The Betika Midweek Jackpot works basically like a lottery game, where you have 15 games – mostly football ones – and you need to predict the match outcomes. For each game, you need to select a winner, or if the game will end up as a draw. As the name itself suggests, these games are midweek games. For this week, for example, there are 4 English Championship games, 10 UEFA Europa League matches, and a sole UEFA Champions League game, between Marseille and Olympiacos.

The Midweek Jackpot is really famous in Kenya, as through quick online research, I could find dozens of websites offering free jackpot predictions for the matches betika picked for these midweek games.

In order to win it, all you need to do is to correctly predict all of the 15 pre-selected matches outcomes. So you might be asking yourself “alright, but how much can I actually win?” and that’s a great question. The maximum midweek jackpot prize reaches up to 15,000,000 Kenyan shillings. I mean it’s a lot even in USD!

However, punters who predict from 12 to 14 games right, also win some shillings, and this count will be based on the number of bettors who also won as many punts as you. Also, only bets higher than 60 Kenyan shillings will count for this jackpot.

It’s a great bonus, but at the same time, football is the most unpredictable sport in the world, where a second can make a terrible difference. So it’s really hard to win, and it really works out as a lottery, as famous Kenyan newspapers and magazines seek the few winners to get them to an interview.

Grand Jackpot

The midweek one was pretty good already. 15M Kenyan shillings as long as you get all 15 matches right. But… What about this so-called Grand Jackpot one? I mean, “Grand” gives us a perception of something big. And believe it or not, it really is…

Let me be straightforward: The grand Jackpot maximum prize is 100,000,000 Kenyan shillings. A 100 million Kenyan shillings, that would be something near a million US dollars.

However, it’s harder to get all of them right, as the number rises from 15 to 17 events. The minimum stake must be 60 shillings and the ones who get from 12 to 16 correct predictions will also get betting money.

According to Betika, you can also place multiple bets with different outcomes for the Grand Jackpot, so it should enhance your chances considerably.

There’s still another Betika Jackpot, and it’s a daily one. It’s called Sabashiba, and it’s available every single day. The maximum prize is of about 200k shillings and punters must get all the 7 events correct. It’s not as fancy as the other two, but you could be making good quid out of this one as well.

Most of the aforementioned rules go for the Sabashiba jackpot bonus too, and the best part is that you can place bets on both Sabashiba and Midweek or Sabashiba and Grand Jackpot simultaneously, as the events are different.

Conclusion

Betika is undoubtedly one of the greatest bookmakers in the whole of Kenya. It is true that the bookie lacks a betika registration bonus, but their jackpots are outstanding. It’s totally worth a try, even if you are not from Kenya, as it shouldn’t be that hard to get the money to your local place in case you win a jackpot. Maybe you should try multiple times before getting at least a minimum of 12 to get some money back. Also, another great tip would be to study and analyse stats from teams of the pre-selected matches before laying your wagers on it.

Google Ads is the paid advertising service offered by the search engine giant Google. Paid search digital marketing or pay-per-click as its widely known, offers advertisers the opportunity to advertise with a search engine so that their business appears on their search engine results pages.

Basically, Google Ads is Googles paid advertising service whereby your business pays to show up on the search engine results pages (SERPS). When done correctly, this service is quite straight forward, cost-effective and can yield impressive results. There are many benefits of incorporating Google Ads in your digital marketing strategy.

Using ad extensions in your Google Ads (previously known as Google AdWords) is a great way to improve and capitalise on your pay-per-click conversion rates with Google Ads. You can boost your qualified clicks by attaching ad extensions to all of your Google Ads campaigns.

To get the most out of your pay-per-click advertising strategy it’s highly beneficial to complete an accredited digital marketing course or a paid marketing course so you fully understand this popular online advertising platform.

Why use ad extensions for Google Ads?

Using the built-in ad extensions for your Google Ads is a great way to increase traffic to your website and will help your business generate more leads – and they don’t cost extra. Almost every advertiser on Google Ads has experienced logging into your Google Ads account with the high hope of seeing a large number of clicks only to be sorely disappointed.

Many advertisers experience the same thing, but how do you increase the performance of your Google Ads? So, if this has happened to you remember – you’re not alone. Online advertising is an extremely competitive field. The good news is that you can dramatically increase the performance of your ads by using ad extensions. Think of an ad extension as a helpful way to improve your text ads with Google Ads.

By using extensions in your ads, you are able to maximise your digital marketing budget which boosts your click-through rates. More clicks through to your website means higher traffic volumes and every digital marketer’s main goal is to boost their click-through rate. With ad extensions added to your Google Ads search strategy, you can add special discounts and offers, additional links to your website and other information to draw in visitors to your site to increase your click-through rates.

Types of Google Ads extensions

Fortunately, Google offers advertisers a wide variety of ad extensions which really do help increase your ad rank and ultimately your click-through rate. In fact, keep in mind that its key to make use of the many different types of extensions in your Google Ads search strategy because some ad extensions perform better through different devices, such as desktop versus mobile, which includes tablets and smartphones. It’s really helpful to get a thorough understanding of the ad extensions that’s best suited to certain devices to help you get the most of incorporating extensions in your Google Ads.

Here are a few of the most popular ad extensions for Google Ads:

• Location extensions – A location extension is clickable and should be linked to a relevant landing page. This extension is listed on a separate line, thereby increasing the size of your ad, drawing more attention.
• Call extensions – By including a telephone or mobile number in your ad you’re effectively making it easier for people to contact you.
• Link extensions – These extensions are clickable and should be linked to relevant landing pages on your website. Enabling site links on your Google Ads increases click-through rates.
• Promotion extensions – A promotion extension is great to highlight sales, discounts or promotions.
• App extensions – This type of extension only appears if the user is using a mobile device and the app link is placed below the ad itself.
• Price extensions – This is a great way to showcase your products and pricing. This extension appears below your text ad and is viewable via a pc or mobile device.
• Automated extensions – This is a really handy feature with Google Ads. Google automatically adds an automated extension to improve your ads performance.
• Seller rating extensions – A seller rating extension is also automated. Google gathers ratings from reputable sources and displays them below your text ads.

When was the last time you saw a marketing post on social media that didn’t feature an image? It’s so prominent now that we expect it – the text, a little information, and an image. And overall, it is the image that we remember most clearly, and that’s why a promotional social media post now looks a little strange without one.

But, it’s also why we can instantly translate the famous ‘M’ into McDonalds, a red-white-and-blue striped sphere into Pepsi, and a three-leafed, stripy flower symbol into Adidas.

Overall, 90% of the information we process is entirely visual, and we actually process images 60,000x faster than we do text. Although we might not necessarily think of it in these statistical terms, we’re all aware of it – which is why typography often gets overlooked when branding or re-branding a business.

Imagine if typography wasn’t important

A good place to start when trying to, excuse the slight pun, visualise the importance of typography, is to envisage a world where it wasn’t important. Going back to the above for a moment, imagine seeing Coca Cola suddenly written in something like Comic Sans, amazon.com written entirely in capital letters, or Tesco suddenly adopting a completely black typeface – your relationship with the brand would be changed instantaneously.

If typography wasn’t important, none of this would matter. Plus, when Marathon originally changed to Snickers, Opal Fruits transformed into Starburst, and Jif became Cif, the typography would have changed – not just the name of the brand. Even in complete re-brands of products then, the businesses behind them don’t want you to change how you feel the moment you see that brand in the market. But why?

Typography alone can influence mood

Another reason typography is often overlooked is because we’re simply more aware of our emotions when we react to an image. Whether it’s a photograph of a homeless person, on the flyer of a dedicated charity, or a group of people enjoying a beer at the beach, for something like a holiday or drinks company, we react emotionally to the image completely naturally.

However, if you were to then add a humorous typeface to the first image, or a sinister font to the fun photograph, the entire mood of the advertisement changes. Before we know it, we see it in an entire new light, perhaps don’t even trust it, and will either forget about it – or not remember it particularly fondly.

Typography defines brands

Essentially, this is why typography is such a fundamental. While people outside of the design world don’t necessarily recognised fonts as ‘Times’, ‘Arial, ‘Calibri’, etc., they do quickly learn to associate brands, products and services with specific fonts. So, if you’re headed into a re-brand, or defining your brand identity for the first time, do put some serious time into choosing the right typography.

From here, ensure that all digital images adorned with any form of text, and any print materials you distribute, are both consistently branded with the right images and typography for your business. By also giving your promotional materials a professional touch, with exceptional quality printing from products by Duplo International, you can be sure that your brand reflects its unique personality in imagery, typography, and quality.

There are 627,000 businesses formed in the US every year, and most of these are in a small handful of key sectors. So, when starting a business, not only do you have the economy, the customer, and your unique offering to contend with, but you also have several competitors. Standing out with what you can offer using your personality and the basis of your brand could help you not only beat your competitors but solidify your unique product proposition, while also attracting a loyal set of customers. But, how can your business stand out from the crowd in an increasingly saturated market?

Keep Your Business in Check

One of the most upsetting things for businesses is when everything is going swimmingly, and they suddenly begin to unravel because things weren’t done by the book. This could be in relation to social media, where you are investigated for improper data usage on platforms like Facebook, or it could be as simple as not adhering to policies you have said you would, such as environmental ones or transparency around finances.

One of the main ways you can protect yourself and make sure that you stand out through this transparency is through the proper insurances. As online business insurance quotes suggest, this can range from general liability insurance to insurance specifically for professional errors or omissions and even automobile insurance for any cars that your employees might drive. Being fully insured tells customers that if there was an issue, everyone would be protected in order to solve it quickly and efficiently. You can take this further and ensure you are fully accredited in anything to help give you further expertise to help you stand out. This can act as a trust signal to customers about the quality of company you are.

Be Bold

Standing out as a business can mean so many different things, but the businesses that attract our attention the most are the ones who are bold in how they let us know they are there. For instance, Imperfect Foods stands out because they offer the same food at a lower cost just because the products are shaped imperfectly, while the company also makes significant environmental pledges. College Hunks Hauling Junk became immediately recognized as a removal company and one whose playful and obvious messaging sticks in the brain.

Nordstrom, meanwhile, has become a force for good customer service, which helps it stand out through the often over-the-top ways it treats customers. Another such example is Dental Bliss, which changed a standard dentist business into one that resembled a spa, which helped customers place it higher up than a regular dentist and also helped remove some of the unpleasantness of going to the dentist.

Standing out as a business not only gives you freedom to further innovate, but also allows you to attract customers in a more natural way. You can do this in two simultaneous ways. Firstly, ensure that your business is in check and known for its trust signals, such as full insurance and any other licenses it may need. But you also need to be bold and show that you are more than just a company that will stand in line with your competitors – you need to show that you can stand out.

You’ve seen the snaps of freelancers working while gazing across Bali’s most beautiful beaches; you’ve heard about writer’s who set their own hours and live where they want. Only one question remains: how do I do that too?

The digital nomad lifestyle is an attractive dream for many, but it’s not that hard to make it a reality. You don’t have to be a writer, endless online job opportunities exist, such as:

• Programming/coding
• Virtual assistant
• Graphic design
• eCommerce
• and many, many more.

Whatever career path you chose to take, there’s one tool that will help your business growth exponentially. Having a website is an essential pursuit for any online freelancer.

Here’s why:

Diverse Marketing Hub

If you’re a freelancer, you may have had the following problem when constructing your résumé. With so many projects in short spaces of time, how can you present your achievements without producing a veritable novel for your employers.

Having a website is a modern solution for a modern problem. It allows you to showcase all of your work in a fun, aesthetic, and interactive way. A prospective client is much more likely to click through numerous pages of a site, than they are to leaf through several pages of a résumé.

Here are some tips for creating a marketing hub that grabs attention:

• Create a brand personality, with color scheme, logo and cohesive font choices.
• Use multimedia to avoid banal, repetitive pages.
• Give your proudest projects the prime space (i.e. on the homepage)
• Create a logical navigation system to find your way around the site.
• If any of your work occurs offline – e.g. events – create blog style posts documenting the experience.
  

  Centralize Social Media Correspondence

Social media is a powerful promotion tool. In fact, most freelancers find clients via this method. The problem is that not all social media is created equal; audiences differ massively, and it’s worth targeting them all.

Consider these statistics.

• 68 percent of users prefer Facebook as their primary social network
• 35 percent prefer Instagram
• 29 percent use Pinterest
• 24 percent use Twitter.

This doesn’t even begin to cover job-specific social media, such as LinkedIn, Upwork and Fiverr. Maintaining accounts on all these sites so they actually benefit you is an incredible time investment. You have to be active, platform specific and relentless to grow your following.

The benefit of having a website is that it can act as a central resource to which all your social networks point. Instead of providing in-depth content on every platform, you can include short snippets and links to your website. This way, you can target a wider audience while streamlining your workload.

Establish Online Presence

Finding clients online is largely down to being visible. While social media provides you some visibility, it only really promotes your services to those in your network. Having a website gives you the opportunity to pop up in Google searches.

By creating relevant articles and posts around keywords in your industry, then you can target your content to search engines. This process is called Search Engine Optimization (SEO) and is a tactic used by most website to increase their visibility.

Creating articles is also a way to demonstrate your authority on a topic. If a potential client reads a in-depth post written by you, which shows you understand their niche, then they’re more likely to trust your services as a freelancer.

Establish Trustworthiness

While visibility is important, it’s not the only factor for securing new clients. Employers need to know that they can trust you to produce high-quality work in a timely manner. One of the best ways to establish this trust is through reviews and feedback from past jobs.

On your website, it’s easy to set up a form where happy customers can leave their thoughts on your experience. Alternatively, you can copy and paste feedback you receive on other platforms – like Upwork or Google – and link to the original source.

Jumpstart Your Freelance Career Quickly

According to FreeTrain, over one billion hours of freelance work was completed in America per week this year. If you want to get a slice of this pie, then you need to establish your position as a trusted, well-known remote worker.

Having a website comes with numerous benefits, including:

• Marketing your skills and abilities
• Streamlining your social media correspondence
• Promoting your services in Search Engines
• Proving your legitimacy

If you are yet to create your own website, now is the time to start.