911 Essay

911 Essay

Dan

4 Effective Outdoor Marketing Tools to Boost Brand Recognition

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Outdoor marketing is often viewed as conventional and archaic, and trails behind digital methods of advertising. Although most people have the impression that advertising outdoors has lost its appeal, it is not entirely true even today. On the contrary, companies are aggressively using outdoor ads to gain brand recognition and are creatively marrying digital channels with conventional marketing methods.

The primary reason for the success of outdoor ads is that when they are done right, they are a powerful tool in affecting a person’s judgment towards a brand. If you realise how outdoor ads affect your impression about specific brands, then you understand that it is not outdated but still an appropriate and effective form of advertising.

What makes outdoor advertising effective?

Many people spend hours every day outside their homes. But grabbing the attention of people while they are outside is quite tricky because you only have a few seconds to make an impression. The power of outdoor ads is in their inevitability. Unlike digital ads which you can choose to close, billboards and banners will be in the same place for a while. If the ad is compelling, you cannot avoid it, and therefore it becomes a lasting reminder about a brand. To determine which type of outdoor advertising to use for your company, consider this list of the most effective outdoor marketing strategies to use.

Point of sale display

A point of sale display is usually found in-store close to where customers check out. This type of display is useful in catching the attention of customers as they line-up to pay for the products they bought. This type of advertising is highly targeted, which allows you to promote products and services and encourage the buyer to consider adding more to their purchase list. The most common type of point of sale display is a pop up banner or roller banner which you can quickly move to different areas within the store. Many retail stores use displays to inform customers about promotions, product launches, and deals they can benefit from.

Billboards

Perhaps the most impactful type of outdoor advertising is a billboard prominently displayed over thoroughfares and buildings. Billboard advertising today has become innovative with the help of technology. Gone are the days when billboards were mostly composed of print and graphics. Today, you can see digital billboards and moving billboards that are eye-catching and contain witty messages.

Transit advertisements

Public transportation is another popular location for outdoor ads because of the high foot traffic and captive audience. These areas where people spend time waiting are perfect for advertising because the constant exposure to your brand helps with recognition and recall. Technology has also played a significant role in innovating transit advertising.

Similar to billboards, transit ads today are a variety of static and digital messages effectively promoting all kinds of products and services. From train stations and bus stops, including wraps placed on transport vehicles like buses and taxis, you can choose which location is most suitable for the message you want to convey to your consumers.

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Why Choose a Cambridge Summer School

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Summer school is an invaluable way to increase knowledge and experience new ways of learning, and Cambridge summer schools offer all that and so much more

One of the most effective ways to prepare for university – and your life and career beyond – is to enrol in a summer school programme. No other method of revision or university preparation is as immersive, as intensive, or as rewarding as studying the subject you love at university level for the very first time. You will increase your knowledge, your confidence and social skills, while learning new ways of thinking and of improving your academic practices.

Of all summer school locations, Cambridge has to be the very best. Immerse Education summer school in Cambridge offers courses right in the heart of Cambridge University, one of the most prestigious and inspiring institutions in the world. Here are just a few ways in which Cambridge summer schools like Immerse Education are unrivalled.

The city

The city of Cambridge can trace its roots all the way back to Roman times, and the University was founded in 1209, making it one of the oldest in the world. Few other summer school locations can offer such rich sense of history. When you’re walking down the city streets, you’ll be following in the footsteps of greatness, as everyone from Charles Darwin and Alan Turing, to Christopher Marlowe and Sylvia Plath, as well as fifteen British Prime Ministers, at one time called the city and university home.

Modern life in the city isn’t so bad either. For many students, summer school is their first time living away from home, but the many cafes, restaurants, shops, museums, theatres, parks and music venues mean you’ll never be short of things to do outside the classroom.

The resources

As you might expect, being located within Cambridge University means that Immerse Education has access to a wealth of resources. Cambridge colleges are some of the best funded in the country, and this enables Immerse Education to offer its students a rounded educational experience. English literature and creative writing students will have access to some of the university’s 114 libraries, while medical and science students will be able to combine up-to-the-minute technology with their tutorials to get a real sense of what their future profession involves.

Immerse Education’s greatest resource however has to be the tutors. Our tutors hail from leading universities like Oxford, LSE, St Andrew’s, Harvard and (of course) Cambridge. The small class sizes mean you will get plenty of one-to-one interaction with them, so you can learn from their expertise and expand your knowledge and confidence under their guidance.

A taste of university life

Immerse Education summer school offers the very best taste of university life. All students are given their own room on the central college site, which are clean and secure, with high speed internet, and either an en-suite bathroom or one shared with just a few individuals of the same gender. You can explore the city, and take part in daily social activities, such as formal dining in the university’s medieval hall, a visit to the Shakespeare festival, lectures from famous guest speakers, and croquet or punting tournaments by the River Cam (two favourite summer pastimes of Cambridge students).

The community

Aside from the knowledge and academic experience you’ll gain, perhaps the most rewarding part of Immerse Education summer school is the friendships you will forge during your time in Cambridge. Our students come from across the globe, from the UK, USA, Denmark, Germany, Nigeria, China, and over a hundred other countries. They have different backgrounds, religions and outlooks, but all have two things in common: they want to learn, and they want to make friends. Meeting such a varied group of people will only serve to broaden your horizons, challenge your perceptions, and ensure that your summer in Cambridge is one you’ll never forget.

To read more on topics like this, check out the lifestyle category.

Roulette Interesting Facts

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Ever since the first Roulette wheel was constructed in the 17th century, it has been one of the casino favorites, praised with the title of ‘the King of all casino games.’ We will not go into one of the hoax strategies on how to beat this king but have instead decided to present you with a few little-known roulette-related facts. Read on for more.

Fun Facts and Myths About Roulette

It is not that hard to understand the appeal of this game. Its rules are by far the easiest to understand, however, many different superstitions have crept into the principles of this game and caused many irrational playing habits. These myths have affected the modern culture and have even persuaded players from all parts of the world that they can affect the final outcome of every spin. So let’s get into some of these myths and exciting facts and try to either confirm or debunk them as deserved.

The Devil’s Game

This is a common nickname that players have been using to justify their inability to predict the game outcome. According to players, they tend to feel as if they are dancing with the Devil himself. Obviously, it has nothing to do with dark, evil forces and has a somewhat rational explanation. In both versions of this game, if you decide to add up all the available pockets on the wheel, you will find that there are 666 spots in total, or more commonly known — the number of the beast! It may seem like the right cue for the Iron Maiden track, but let’s be clear, there are no dark forces at work here.

17 — The Luckiest Number

This exciting game took a huge part in Ian Fleming’s James Bond series, bringing enormous excitement and anticipation to the plot while enhancing Bond’s high-class persona. During the Bond series, the number 17 seemed to be the number that brought 007 luck and victory. Namely, fans from all around the world began using this number for every spin, probably assuming that it would bring them that same amount of luck as it did Bond. However, the actual reason behind this superstition is rather simple and more logical. Players tend to choose this number for its location — the center of the roulette table. Either way, no matter what you believe in and for what reason, rest assured that every single spot on the roulette wheel will offer you the same chances of winning.

The Odds in the US and Europe

Even though there is a French version to this game, two of the most commonly known versions are the American and the European one. The main difference between these two is the zero slot. If you decide to play the American table, you will be able to find both a zero and a double zero slot, while the European offers only one.

This difference seems minor, but actually, it makes a huge difference, especially when it comes to the house edge. The double zero slots in the American version almost double the house edge when compared to the European table. Also, if the ball lands on one of the spots reserved for a zero, then all even money bets go to the house.

So if you are not able to enjoy the French version of this game, the European table should be your preferred choice. Or maybe try visiting the famous California roulette where you would need to use cards in order to pick the numbers, instead of slots. This version was invented as an adjustment to the peculiar gambling laws of California and has become popular since then.

Red or Black

As we all know, roulette has 36 spots for the numbers from 1–36 and depending on the variant, it can have one or two zero pockets. This game is fairly easy to win at since it provides you with the opportunity to make a huge number of bets, some of which even offer you around 50% chances of hitting the right slot. However, a lot of people tend to fall for the classic superstition, thinking that they can affect that final outcome and that the odds are not evenly split. In fact, the chances that you will be able to get the same color for ten consecutive times come to 1 in 1024.  The only known record of something like this happening was in Bristol, where an anonymous woman hit red 36 times in a row. No betting strategy can or will assure you’ll win, thus avoiding the house edge. So you should avoid using Martingale, D’Alembert, Fibonacci, or Paroli strategies since none of these have been conclusively proven to work.

Final Thoughts

The number of people who prefer this exciting game is growing bigger and bigger each day, so it is only a matter of time before a new superstition or a compelling roulette story comes up. This deceptively simple game brings a lot of excitement and uncertainty, and it has won the world. It became simply impossible to visit a casino venue without at least a dozen of roulette wheels.

Still, remaining a game of chance, it will continue to intrigue players and spark all kinds of superstitions and myths for years to come. So if you plan on beating the odds on the wheel anytime soon, remember Einstein’s words: ‘You cannot beat a roulette table unless you steal money from it!’

5 Unusual Places to Visit in Vegas

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Las Vegas is one of the best cities to visit from the USA thanks to its legendary reputation and its unique tourist attractions, both widely known around the world. Vegas was built from scratch not so long ago, and, because of that people had the opportunity to give this place a unique personality.

Even if the city might be best known for its numerous gaming locations, Vegas also has some really unique places worth visiting while being there. The issue is that the city has so many great places that it’s very difficult for new people to determinate what’s worth seeing the most.

Starting from that idea we tried to put together a list showcasing some of the most unusual and most unique places worth visiting while being in Vegas.

The Neon Boneyard

Maybe you’ve seen some of those cinematographic masterpieces showcasing Vegas some 30-40 years ago, and now, while being on your trip you’re expecting to visit those landmarks. The thing is that Vegas it’s a living and breathing place thus, things tend to be changing constantly in this city.

But, if you still want to have a glimpse into the way Vegas looked and felt like decades ago, you can do that by visiting The Neon Boneyard. At this backyard, people can take a look at iconic Vegas neon-signs, and visit the graveyards of popular resorts such as Stardust, Silver Slipper, and the Golden Nugget

The Last Sigma Derby Machine

Gaming and casinos are an integral part of Las Vegas’ identity, and the last standing Sigma Derby Machine shines a light on certain classic games that are not found in the current Vegas gambling culture. Besides the many card games and the slot machines similar to the free slots online that people can play nowadays, old-school Vegas casinos also used to own Sigma Derby Machines.

Sigma Game Inc. used to create these derby horse racing machines in the ’80s, and even if the machines became very popular in Vegas, the company decided to stop creating them. Because of that, the Sigma Derby Machine present in The D Casino Hotel is the only one left in the world and a favorite for Vegas vintage passionates.

Minus5° Ice Bar

Vegas and the Nevada desert are widely known for their often way too warm climate. Locals are constantly trying to combat the hot temperatures either by spending their time in the pool or by drinking a large number of cold drinks. Even if both methods work to some extent, the people behind Mandalay Bay found the ultimate solution for the warm weather, the Minus5° Ice Bar.

The Minus5° Ice Bar is present on the premise of the Mandalay Bay Casino Resort, and it enables people to go straight from the gambling tables into a place that allows them to cool down quickly. The whole venue, including the walls, the bar, and the chairs are made out of solid ice, 90 tons in total, constituting the ultimate solution for the hot weather.

Lonnie Hammargren’s House

Lonnie Hammargren, a retired neurosurgeon, and former lieutenant governor is also a local legend in Vegas and the owner of one of the most eye-catching houses representative for the Vegas culture. Lonnie has been collecting memorabilia items for decades, storing them around his house and holding tours for the visitors.

As part of his ever-growing collection of unique things are a mini Taj Mahal, a Barbershop, a T-rex replica, and an underground mine. Lonnie is hosting a tour in his home museum once a year, every year, over the period when Nevada Day takes place.

The Big Edge

Las Vegas is the place to go if you want to see unusual street art since such masterpieces are displayed at every corner of the city, being an intrinsic part of the city’s personality. Such an art piece is an open-air sculpture made out of 200 full-sized boats situated right in the middle of luxurious casino resorts and shiny Vegas neon signs.

Conclusion

Vegas it’s a city with a unique culture, and amazingly looking architecture. The city has so much to offer that it’s impossible for tourists to visit everything over the span of a few days. Besides the famous tourist locations displayed everywhere, there are a couple of unique places, such as the ones mentioned above, worth visiting by anybody that’s looking to get a real feel of what Vegas is about.

Simple Booth Multiple Businesses Opportunities

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The first impression is the best impression. An impression about a person, place, or even a thing is formed in the first 7 seconds of viewing and this 7 second decides the next course of action. Present oneself properly, introduce nicely, behave amicably are just a few of endless list of many things people say and listen to make their first and best mark. At times one might get a chance to redo things or change the first impressions by getting an opportunity to work together. But many a time first chances may be the last. So make it count.

A Trade show, trade fair, expo, locally known as Santhe is an exhibition of a specific industry where people from many companies participate showcasing their latest work, have a look at their competitor’s products as well and meet prospective clients and to expand their horizons. These are held quarterly, half-yearly or annual based on the market trend and requirements locally and nationally. Every participating company tries to make that first impression to get more business and value to their company.

An exhibition is built up of various stalls, shops, basically known as Trade Show Booth. There are so many factors associated with booths

  • Count – based on the area the show is being held and number of companies participating
  • Size – like the size of the booth increases so is the price for it
  • Properties – These include lighting, hooks, rods, tables, chairs, etc., based on the type of expo being held.

Stand out to welcome people in:

The participating companies have to create an eye-catching booth to make sure they won’t leave the event empty-handed. Booth has to be modeled, designed and set up in a way that it should be creative as well as within the budget.

Creativity at its best:

Nothing beats creativity when designing a booth. Grab the chance to get creative by mixing and matching various elements of your company’s vision, products, services and put all that to create a unique style and way to express it.

Talk of the show:

Make the first 7 seconds count by highlighting the much-needed aspects of your company and showcase the best and latest things to offer using the latest and inspiring designs. All these she. Done one’s booth will be the talk of the show, well showstopper even.

Portable and eco-friendly:

For the booth to be sustainable and easily maintainable one must make it compact lightweight and put in environment-friendly materials so that it’s easy for transport.

Various displays of a Trade show booth are:

  • Custom display
  • Multimedia display
  • Hanging display
  • Modulate display
  • Backlit display
  • Designer Series
  • 8*10 displays
  • 10*20 displays
  • Graffiti wall displays
  • Pop up displays
  • Many more…..

Some of the booths one can see are those of the sellers of SIM card, water purifier, internet plans, screen guard. Lifestyle Expo, Gold expo, furniture expo, Education fair, Handicraft expo and many more are a few of various expo that is being held regularly.

There are companies who design, produce and even rent the booths as per requirements of the companies. Some companies even. provide all the facilities to custom make the booth with their guidance throughout.

A booth in an expo is not just a part of the company one is representing but the company as a whole. So every aspect of booth should make an impression to the viewer to become a customer.

The image here represents a typical look of various booths in Handicraft Expo.

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What First Time Pet Owners Need To Know

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You’ve done all of the research. You’ve been wanting a furry friend for a long time. And, now you’re finally ready to take the big step and adopt a pet. Here are some things to think about before bringing your new little buddy home.

Veterinarian
You’ll want to find one before you bring your new pet home. While most animal shelters and rescues have their own veterinarians, you still want to visit and get a check-up. Vet visits can be traumatic for the little guys. Setting up a regular schedule at the same office while they’re young will make the visits easier later.

Things You’ll Need

  • Collar and Tags: You’ll want a collar for their ID tags, in case they get lost. The shelter or your vet will give you tags until you get some made with your personal information.
  • Food: Keeping their diet the same is a good idea in the beginning. Your vet may have some food recommendations that you can gradually ease them into. Also, make sure that you have the right sized food and water bowls placed in locations where they will feel comfortable eating.
  • Treats: The poor things eat the same food all day. Can you imagine? Have some treats on hand to reward them, or just because. They will also come in very handy when you start training.
  • Leashes: Leashes are a must for dogs, not so much for cats, though. Dogs love to walk, and most communities have leash laws. Once they get used to the leash, it will help with training.
  • Beds: They’ll need a little area that they can call their own. While they’ll probably want to be on top of you if you’re in the room, their own personal bed will be their safe haven when you’re away.
  • Toys: Keeping them occupied with toys will divert them away from chewing and scratching your furniture. And, they help out with training.

Making The Transition
As much as you are looking forward to bringing your new companion home, it will take some time for both of you to be comfortable. Have everything ready for them, show them around, and stay as close as possible to them at first. They will be scared, and having you nearby will make them feel secure. You’ll also be able to keep those curious little paws safe.

Training
While you can train a cat, it really isn’t necessary. Basically, show them the litter box and their food, and you’re good. Puppies need a little more training. Potty training will be the first challenge. Then, you will leash-train them, and teach them some basic commands. You can also find some great obedience classes almost anywhere.

Author Bio: Paige Jirsa– I work with Top10.Today, a shopping comparison site, where we strive to help consumers find the best quality and priced products.

Advantages and Disadvantages of Setting Up at Trade Shows

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There are many events that your company will have to attend or may have a chance to attend in its years of functioning. One of these events is the popular trade shows. Now, a trade show is often construed as a great opportunity to make a splash and get great publicity from the world. However it can also be considered as a waste of money as well.

However, if utilized properly, trade shows can be very useful and beneficial to the company’s working. Here in this article, we shall discuss the pros and cons of setting up at trade shows and whether it is indeed worth it or not:-

Image result for trade show displays article

Advantages of setting up in a trade show exhibition:-

1. Get the recognition

Most potential purchasers see organizations as genuine industry players when you have a public expo experience. This likewise enables potential purchasers to wind up familiar with your organization and what you bring to the table. A presentation in the expo often allows casual onlookers and potential clients to get to know about your company, and based on your presentation, might want to get involved with you later.

2. To make awesome deals

If you are feeling a slump, then a trade show display will definitely help to boost your business. Trade show booths are a great place to interact and discuss work related discussions. Expos additionally enable the group to organize and can go about for gathering good business for your staff. There are many frequent chances to allow your clients to interact directly with the company and get to sell the product at a more personal level.

3. Creating new opportunities

New potential customers are the primary reason organizations display at public exhibitions. Showing off a good display is important for attracting new clients and increase the exposure.

Disadvantages of trade shows:-

4. Cost

Public expos are normally the biggest spending cost for promoting. Notwithstanding exhibitor and support expenses, organizations bring about the related expense of movement, lodging, shipping, show development, insurance, special things, lead accumulation instruments, staffing, cleaning, association work, odds and ends, and then some. Trade show booths are expensive. A streamlined count to evaluate the expense of displaying at a public expo is the expense of the show space increased by two.

5. Leads aren’t qualified enough

If you want to make a good impression, you need a good speaker. Organizations don’t generally send key leaders to provincial public exhibitions. Littler provincial shows have to a greater extent the concept of learning with training wheels, which makes qualified leads hard to get. It’s critical to comprehend the statistic of the participants.

In the event that you do choose to display at a couple of public exhibitions, make the most of them. Go through how similar organizations have made their pitch and make sure you have your presentation tested and ready. Also, exploit the chance and couple it with an item dispatch or declaration of an honourable win. Organizations can ordinarily create more press by propelling items amid the public exhibition

How to efficiently promote small businesses?

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Independent companies have reliably assumed a noteworthy job in monetary development since they make such a significant number of occupations—a lot more than vast organizations. In the initial three financial quarters of 2014, reports the SBA, independent companies included 1.4 million new employment, 39% of which were from private ventures (with less than 50 individuals). As you can envision, independent company was key for the country’s recuperation from the retreat. Between the center of 2009 and the center of 2013, 60% of the employment made were from private companies.

There are 6 small business growth statistics that you should keep in mind for your company to do well on the business front. They shall be discussed later in this article.

The statistics are given here as follows:-

  1. Around 66% of business will endure 2 years in business, half of all organizations will endure 5 years, and 33% will endure 10. The more extended an organization has been doing business, the more probable it is to remain in business—it’s those initial couple of years that are the hardest. The Bureau of Labour Statistics likewise followed business survival crosswise over enterprises and reasoned that these measurements are entirely reliable paying little heed to industry.

  1. 120 million people work for small businesses. Almost 50 percent of the world is invested in small businesses. Thus man power is an important factor that gives strength to small businesses, and if utilised in a better way, can be used to turn your smaller company into a bigger one.
  2. It is a well-known statistic that an incredible 82% of organizations that come up short do as such on account of income issues. Keep in mind that income doesn’t simply mean the measures of cash that are coming in and out: you need to consider inventory, as well.
  3. Small businesses have created 65 percent of the revenue in the modern business world. They added many new and vibrant kinds of jobs in this sector.
  4. Small businesses have added almost 8 million jobs to the sector, whereas large companies have downsized in capacity due to multi-tasking, technological advancement in the sector etc.
  5. However, small businesses are getting a hang of the sector and learning to manage better. Almost 2/3rd of small businesses claim that they have steady financials as of now and are guaranteed to last longer. This optimistic attitude is very helpful to the industry and is guaranteed to bring in better business ethics and revolutionize the market sector. The market and Wall Street need to be studied properly before larger steps can be taken.

If you just put an online search about the 6 small business growth statistics required for top companies, you will realise that there is no dearth of advice available on the internet. However, what matters is that you utilise the advice that can truly be useful for you.

 

Top 5 Amazing Things to Do in Georgia

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Whenever you heard the name ‘Georgia’, the picture of a country with war and misery comes to you. But, that was the history of the past. If you visit Georgia now, you will get an amazing country that will come to you with all its natural beauty and historical evidence. You can go for Georgia Package to get to know about the tourist destinations more and visit the places to get amazed. What can you do to make your Georgia trip awesome? Here is the list of things to do in Georgia to make the trip memorable forever

  1. Visit the Stone Museum

This is one of the most popular attractions of Georgia. This 3200 acres Stone Mountain Park is the destination of having too much fun, any time around the year. You can enjoy the largest laser-light show in the world in this park during the summer. If you are there in winter, don’t miss snow tubing. The main attraction of this museum or park is the granite monolith that features the carvings of the Confederates and it is larger than Mountain Rushmore.

  1. Go to the Georgia Aquarium

Atlanta is the capital city of Georgia where you can find this aquarium, the largest one in the Western Hemisphere. It is also the second largest in the world. With 10 million gallons of water, this huge aquarium is the house of millions of aquatic animals, like whale sharks, bottlenose dolphins, beluga whales, manta-rays and so on. Other than that, there are also sea-mammals, like sea otters, African penguins, etc. to raise your curiosity.

  1. Have Hunting Experience in the Southern Hunting Plantation

If you visit the southeast part of Georgia, you will get the experience of visiting the quail hunting ground of the world. The Pine Hill Plantation is the best ground of quail hunting during the hunting season. A day of hunting on horseback and then resting in the log cabins with all facilities will give you an unmatched experience.

  1. Visit Atlanta Botanical Garden

Do you remember ‘Teffitti’ in the Disney movie ‘Moana’? You can visit her in this garden. Actually, the topiary of a lady is the main attraction of this garden. If you want to spend few times in serenity, this is the place where you go to. The Japanese Garden part is really amazing where you can find Japanese maples, traditional Japanese architecture, ponds, and greeneries. Apart from that, there are Rose Garden, Children’s Garden and so many fun places to roam around.

  1. Grab a Georgia Peach

Your Georgia trip won’t complete unless you have a Georgia peach. And this is the best peach you can have ever in your life. There are more than 40 species of Georgia peach, available in the country. And each one tastes delicious. Visit the country during mid-August to grab the best one.

So, here are certain amazing things you can do in Georgia. Visit the country and have an amazing experience from your trip.

How to Get Started as a Writing Consultant

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As time goes on, more and more people are wondering how to become a consultant or how to get into consulting in the first place. While the consulting world has a lot of competition, it’s easy enough to get started. If you’re one of the people who aren’t really sure how to be a consultant, keep reading to see the beginning steps.

Identify Your Niche

The first step is to identify your niche. Not only do you want this to be about something you enjoy and have experience with, but you’ll also want to figure out something unique. Having experience will show clients that you know what you’re talking about and finding something unique means you’ll have less competition than writing about something common. Keep in mind, you don’t want to go too unique and choose something that there isn’t a demand for.

Design Your Website or Business Cards

The second step you’ll need to do when thinking about how to be a consultant is to design your website and business cards. This is how you’re going to get noticed. You can do either one, but you’ll have better results if you have both. Make sure both are created in a professional manner and really showcase your skills. For your website, try posting the address on online forums. For business cards, try pinning them to public boards and asking various establishments, like coffee shops, if you can leave a stack for customers to take.

Decide Your Rates

Next, you’ll want to decide your rates. This is extremely important because you want to be paid a fair amount for the work you do. It’s important to figure out a rate that isn’t too high or too low. Try to find an acceptable range and you find a rate that isn’t so low you won’t be paid enough or so high that clients are going to want to hire you. Try looking at other consultants with similar experience to see what their rates are.

Networking

You’ll also want to do a lot of networking. Besides your website and business cards, this is how you’re going to get your name out there and get potential clients. This can also lead to you getting connected with people who you wouldn’t have otherwise. There are events and things for consultants and you’ll want to take advantage of these and go to as many as you can! The more people who know you, the higher chance of getting more clients.

Start Writing

The final step that people who want to know how to become a consultant need to take is to actually start writing! Even if you don’t get clients right away, you’ll want to have some finished articles that you can show them if they want to see your work. There’s a higher chance of getting clients if you can show your work than if you couldn’t!

Now that you know how to get into consulting, you’ll be able to try and get your business up and off the ground. It’s going to be a lot of hard work and there’s going to be some stiff competition, but it’s important to not give up and keep moving forward!

Author Bio: Adrian Rubin is a climate change advocate and freelance writer.