The first impression is the best impression. An impression about a person, place, or even a thing is formed in the first 7 seconds of viewing and this 7 second decides the next course of action. Present oneself properly, introduce nicely, behave amicably are just a few of endless list of many things people say and listen to make their first and best mark. At times one might get a chance to redo things or change the first impressions by getting an opportunity to work together. But many a time first chances may be the last. So make it count.
A Trade show, trade fair, expo, locally known as Santhe is an exhibition of a specific industry where people from many companies participate showcasing their latest work, have a look at their competitor’s products as well and meet prospective clients and to expand their horizons. These are held quarterly, half-yearly or annual based on the market trend and requirements locally and nationally. Every participating company tries to make that first impression to get more business and value to their company.
An exhibition is built up of various stalls, shops, basically known as Trade Show Booth. There are so many factors associated with booths
- Count – based on the area the show is being held and number of companies participating
- Size – like the size of the booth increases so is the price for it
- Properties – These include lighting, hooks, rods, tables, chairs, etc., based on the type of expo being held.
Stand out to welcome people in:
The participating companies have to create an eye-catching booth to make sure they won’t leave the event empty-handed. Booth has to be modeled, designed and set up in a way that it should be creative as well as within the budget.
Creativity at its best:
Nothing beats creativity when designing a booth. Grab the chance to get creative by mixing and matching various elements of your company’s vision, products, services and put all that to create a unique style and way to express it.
Talk of the show:
Make the first 7 seconds count by highlighting the much-needed aspects of your company and showcase the best and latest things to offer using the latest and inspiring designs. All these she. Done one’s booth will be the talk of the show, well showstopper even.
Portable and eco-friendly:
For the booth to be sustainable and easily maintainable one must make it compact lightweight and put in environment-friendly materials so that it’s easy for transport.
Various displays of a Trade show booth are:
- Custom display
- Multimedia display
- Hanging display
- Modulate display
- Backlit display
- Designer Series
- 8*10 displays
- 10*20 displays
- Graffiti wall displays
- Pop up displays
- Many more…..
Some of the booths one can see are those of the sellers of SIM card, water purifier, internet plans, screen guard. Lifestyle Expo, Gold expo, furniture expo, Education fair, Handicraft expo and many more are a few of various expo that is being held regularly.
There are companies who design, produce and even rent the booths as per requirements of the companies. Some companies even. provide all the facilities to custom make the booth with their guidance throughout.
A booth in an expo is not just a part of the company one is representing but the company as a whole. So every aspect of booth should make an impression to the viewer to become a customer.
The image here represents a typical look of various booths in Handicraft Expo.
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