In years gone by, building reputation was a simpler task than it is today. Reputation managers would focus on slow and malleable methods of enhancing reputation, such as newspapers, and there would be fewer opportunities for things to go wrong. However, with the dynamic and user-generated world of the web now so dominant, reputation-building has changed. Here’s how to get a positive experience for your online firm’s brand out there.
Reviews and blogs
Reviews and blogs are some of the main ways that new customers find the services they need. Your customers may well post these organically, and it could be worth incentivizing them to do so through the use of prizes and rewards. It’s also possible to engage the services of websites that ensure that your brand gets the reviews you deserve in all the right places.
Guest blogging services like these have dual benefits. Not only do they enhance your reputation in a direct and obvious way by showcasing information about your company to potential consumers, but they also add to your online reputation by raising the number of links that point to your website – which pushes you up the ranks of Google, and helps expose your website to a wider range of possible customers and in turn increases revenue. In short, there’s no reason not to investigate it.
Word of mouth
While the term “word of mouth” is often associated with physical businesses (such as local home repair firms) in the minds of reputation builders, it’s worth noting that it’s still highly relevant even in the busy world of the web. Users still review businesses online, even ones that are themselves exclusively internet-based. Forums, for example, are the sort of place where specialists such as web designers and coders congregate, and these can be breeding grounds for bad reviews if your services aren’t up to scratch. And the rise of social media means that complaining is now easier and more public than ever before.
It’s possible to manage bad reviews retrospectively, perhaps by having a comment moderation function in place or by instituting a policy of always replying and offering apologies, discounts or something else. However, it’s also possible to ensure that you prevent as many bad reviews as possible by focusing on good service and product delivery from the start. That way, you’ll always be able to rely on your customers to be your main mouthpieces!
Whether you run an e-commerce store, a web hosting company or something else altogether, there are all sorts of reasons why you might want to build the reputation of your online business. Looking at the services of a guest blogging site is a good move, as is reminding customers to leave a good review. By investing time and money in ensuring that services are always top-notch, you’ll be able to build a network of brand ambassadors who will do your marketing for you!