Several years ago, email was the big tactic in online marketing. While this is still the case to an extent, there’s no doubt that Facebook has well and truly taken over.
Whether you are selling Rolex watches or providing a service to other businesses, the flexible nature of Facebook means that it’s suited to pretty much everyone who wants to get their company name out there. Furthermore, while certain marketing platforms like AdWords might cost you a fortune, you don’t necessarily feel like you have committed a heist when taking advantage of Facebook ads.
This is a topic that Michael Briese knows all about. He was one of the first to tap into the benefits of Facebook ads, and he has shared with us the main reasons why brands are opting for the Facebook-first approach.
Reason #1 – It’s super targeted
The main reason so many companies are using these ads is due to the super targeted approach that the platform uses. We’re not just talking about the ability to target users in New York, or your city of choice, either. Instead, this targeting can become even more granular.
Facebook advertising can target by location, demographic behavior or even a lookalike audience. The last factor can be pretty important for businesses, as it allows them to effectively mirror existing customers. In traditional forms of marketing you would have had to busted a gut to be able to get anywhere close to achieving this.
Reason #2 – It’s analytics are laid bare
On some platforms, it’s nigh-on impossible to find out any statistics regarding the performance of an advertisement. On Facebook, no such issues exist. Their reporting platform is one of the best in the business and the insights that are available can provide you with the knowledge to really optimize your campaign. It’s possible to see everything from your weekly reach, to the amount of time that your posts have been liked. Not only this, but when you delve deeper into the advertising platform, you can quickly see what people interacted with your ad – and if these correlate with what you initially targeted when you set up your campaign.
Reason #3 – The rise of mobile
In truth, whether you are advertising via email or Facebook, mobile should be at the forefront of your mind. When it comes to the latter, there’s no doubt that Facebook is one of the best around though.
Their website has been designed to load in super-fast speeds on mobile devices – and this is something that hinders a lot of rival advertising platforms. Not only this, but the system has umpteen different types of mobile advertisements, which can fit on screen sizes of multiple sizes.
Finally, there’s the fact that Facebook has billions of mobile users. That’s right, not only is their platform geared towards people on mobile, users actively use a mobile device to access the website. At a recent count, it was thought that between 1.5 billion and 2 billion users fell into this category.