Social media platforms are immensely popular these days for a good reason. Based on a study, 92% of small business owners believe that social media is an important component of marketing their business. Aside from providing the fastest way to communicate with friends and loved ones around the globe, it is also an avenue for marketers to establish genuine engagement. The digital age takes marketing to a whole new level and is essential for success in small business.
In the past, the first thing that comes to mind when talking about marketing is pitching a sale. Today’s marketing approach dramatically changes for the better. As many prospects turn to social media to obtain valuable information about a product or service, having an active engagement platform is important. However, using social media marketing to drive traffic to your website does not guarantee promising results. You will still need sure-fire techniques to increase website traffic by using engagement platforms.
Social Media for Business
Many businesses have realized the potential of social media in tapping into their target audience. Some of the most popular social media platforms include Facebook, Instagram, Linkedin, Pinterest, and Google+. Each of these platforms offers different things. This is why as a business owner, you need to know what you should focus on.
The first thing to keep in mind when identifying your target is to research the demographics. This is essential because it helps you to analyze whether the platform you are using suits your buyer personas. In choosing your engagement platform, you will also have to set clear goals. What is your objective in driving traffic to your engagement platform? Is it simply to increase your followers?
Drive Traffic To Your Website Via Social Media
- Create a complete profile
Your business profile tells your prospects about your products and services. The information you provide is critical to increasing your engagement. If your audience sees that you are offering what they need, it will be easy for them to hit like or follow. The type of content you share matters. This is why adding backlinks is important.
If you are going to use multiple social media platforms, make sure you include a link to your website on all of your profiles. Backlinks serve as an overview of what you do and what your business is all about.
- Share interesting and compelling content
Your website may have tons of great content, but without sharing them, your audience will never know your business has more to offer. Your social media platforms allow you to promote your blog content. Never underestimate the power of likes and shares because a great post can go viral and convert leads into sales.
You can promote both original and curated content. The idea of sharing content on social media is to let your audience know that your page is active and you genuinely engage with your customers. Use tools that automatically publish your blogs such as Buffer and Hootsuite. You can also schedule your posts based on your preference.
- Enable content sharing option
If audience shares your content, it is an indicator that they are reading it. Make it easier for your readers to share your content by embedding a tool for social sharing. These tools will also give you insights on the number of shares you earned by each blog post. You build trust by making information available to your prospects and existing customers.
Sharing your content also increases the possibility of getting leads. Your target audience can attract other prospects especially if you crafted an engaging content that people can relate to.
- Promote post when your readers are active
Timing is everything when it comes to sharing your blog content. This is why social media managers create calendars to schedule their post based on the time where they can get many hits. Knowing the peak time helps you to drive more engagements. If you want to drive traffic to your website through social media, be active when your prospects are online. You can figure the best time to share your content by using tools that provide information about the time of day your prospects are active.
- Engage with your target audience
It is not enough that you share your blog content because you will need to engage directly with your readers as well. Consistent engagement answers questions and gets feedback. Direct engagement also improves customer experience. You also leave an impression on your audience that you are regularly managing your page and you are willing to solve their problems. Use relevant hashtags, respond to comments that mention your business and contribute to online communities.
For many business owners, implementing these social media strategies to drive website traffic may be daunting. You need help from SEO experts to know which audience you should target and what strategy yields desirable results. Learn how omegaseo.co can generate a steady flow of traffic to your website. We tailor our services to the individual needs of our customers. We do not offer “one size fits all” solution because we believe that each customer’s needs are unique.