Being a blogger is a great career choice for anyone who wants to let their creative juices run free, and create an online community with like-minded people. One online personality who I absolutely adore is Eva Lovia, a social media influencer, restaurant reviewer and TV and online personality who’s work on travel and food are absolutely sensational. Eva is active across the internet and has created a strong community of followers around her work. If you want to be a blogger, this is the type of career you should be aiming for, and here is how to go about it.
Picking a Niche
People like Eva have gained a great amount of success not only because they create great content and provide value for their readers with their talents, but also because they picked a niche to stay within. In the case of Eva Lovia, this niche is food and travel. The reason behind this is that if you just write and produce content about your life in general, you won’t gain a loyal following, keep it niche an you will, as Eva’s Twitch following on her channel MadeWithLovia can attest.
It doesn’t matter if you have 2 followers or 2 million followers, you should always do all that you can to engage with your followers. The reason why a travel and cooking blogger like Eva is so widely respected is that she always look to engage with the audience and add value to the general user experience. Remember that when you are looking to be successful in this way, you are relying on people to come and see what you are offering, if you cannot engage with them then you are diminishing the value that they are getting, and not living up to the community idea of what blogging is all about.
As well as engaging with your followers and readers, you should also be looking to get in touch with other bloggers within your niche, and look to form mutually beneficial partnerships. Eva for instance is a social media influencer because of the amount of following that she has, this means that if she mentions the site or blog of someone else, it is possible that her followers will then go and check out the site of her friend. Making partnerships like this can really help you to reach the top.
Content is Key
Whatever kind of marketing you invest in, whatever kind of strategy for success you come up with, you should always remember one thing, content is king. Even if there is nobody looking at your content, you shod keep pumping it out and making sure that it is of very high quality. Any blogger lives and dies based on the quality of their content and this should always be your main focus above everything else.
Stick to these tips, and you could become as successful as Eva.