Having the guts and drive to launch your very own start-up is a great achievement in the modern business age. Whatever market you have decided to move into, simply having the bottle to go for it puts you a step ahead of most people out there. Of course, no one said it would be easy! As a business entrepreneur, there are many things to think about when driving growth in your start-up.
From making sure that your customer service is spot on to getting your financial planning down, there will be a list of things to look after when running your own business. One key thing that all new start-ups need to think about carefully is marketing.
Why is marketing so important, and why is digital marketing king?
When it comes to running a successful business, what will make you last for the long term? In simple terms, it is a case of letting people know who you are, what you do, and where they can find your services or products. This will naturally lead to sales, revenue and a loyal base of customers. All of this is achievable with effective marketing.
A key trend within the whole marketing sphere is digital marketing. This is basically any marketing activity that your business does online. With around 4 billion internet users worldwide and around 3.5 billion social media users, the evidence shows just why it makes perfect sense.
Awesome digital marketing tips for your new business
If digital marketing is so key, how do you make the most of it? Before we look at some amazing tips to help, you need to first identify your target audience. Look at the type of people who use your services or would be interested in them. These are who you should be targeting your marketing efforts at to get the best return.
Let’s take a look at the best digital marketing advice around:
- Video marketing – stats released in 2018 show that 55% of the population watch a video online each day. This shows just why video marketing is taking off now and why it should be a channel you use. Consumers are increasingly responding more to visual marketing that engages them on a level that they can feel as well as see. Create top-quality video content to market your services or products to then share via popular platforms such as YouTube.
- Social media – another great place to share video content is other social media sites such as Instagram or Twitter. The big social media platforms allow you to market your business on a global scale and to many more people than traditional forms of marketing can. They are also superb at building up your brand and establishing personal relationships with your customers to inspire brand loyalty.
- SEO – one very important part of any digital marketing plan is search engine optimization (SEO). This is basically structuring your website in such a way that it ranks higher in the search engine results when people look for the type of service you offer. It also involves other factors such as link building and image optimization. If you know how to do this, then it is well worth it – or you can always get help from a specialist SEO agency if needs be.
- Creative content on site – one great way to market your brand and get it established is to have a regular stream of fresh content on your site or site blog. The big bonus here is that this can also be marketed via your social media accounts to drive more traffic to your site and sales. Make sure that you post content that marks you out as an authority in your field and solves problems for consumers. It is also good to show a lighter side now and then to add personality.
Marketing via online ads
A major part of many organizations’ digital marketing plan is using online adverts to reach more people. This could be in the form of Pay Per Click adverts, where you construct ads that pop up when people search for keywords in them. The beauty here is that you only pay when someone clicks on them to use your services! Marketing on Amazon can work in much the same way and may be worth looking into – often, using a specialist Amazon marketing agency is wise here to make sure that your adverts are fully optimized.
Marketing online is key for modern business
If you are just starting out on your business journey, then you need to do all you can to succeed. Digital marketing is one way to really help here and reach as many potential customers as possible. The sheer number of consumers who hang out online now means that you simply cannot miss out on the chance to market your services to them there.