Outdoor marketing is often viewed as conventional and archaic, and trails behind digital methods of advertising. Although most people have the impression that advertising outdoors has lost its appeal, it is not entirely true even today. On the contrary, companies are aggressively using outdoor ads to gain brand recognition and are creatively marrying digital channels with conventional marketing methods.
The primary reason for the success of outdoor ads is that when they are done right, they are a powerful tool in affecting a person’s judgment towards a brand. If you realise how outdoor ads affect your impression about specific brands, then you understand that it is not outdated but still an appropriate and effective form of advertising.
What makes outdoor advertising effective?
Many people spend hours every day outside their homes. But grabbing the attention of people while they are outside is quite tricky because you only have a few seconds to make an impression. The power of outdoor ads is in their inevitability. Unlike digital ads which you can choose to close, billboards and banners will be in the same place for a while. If the ad is compelling, you cannot avoid it, and therefore it becomes a lasting reminder about a brand. To determine which type of outdoor advertising to use for your company, consider this list of the most effective outdoor marketing strategies to use.
Point of sale display
A point of sale display is usually found in-store close to where customers check out. This type of display is useful in catching the attention of customers as they line-up to pay for the products they bought. This type of advertising is highly targeted, which allows you to promote products and services and encourage the buyer to consider adding more to their purchase list. The most common type of point of sale display is a pop up banner or roller banner which you can quickly move to different areas within the store. Many retail stores use displays to inform customers about promotions, product launches, and deals they can benefit from.
Perhaps the most impactful type of outdoor advertising is a billboard prominently displayed over thoroughfares and buildings. Billboard advertising today has become innovative with the help of technology. Gone are the days when billboards were mostly composed of print and graphics. Today, you can see digital billboards and moving billboards that are eye-catching and contain witty messages.
Public transportation is another popular location for outdoor ads because of the high foot traffic and captive audience. These areas where people spend time waiting are perfect for advertising because the constant exposure to your brand helps with recognition and recall. Technology has also played a significant role in innovating transit advertising.
Similar to billboards, transit ads today are a variety of static and digital messages effectively promoting all kinds of products and services. From train stations and bus stops, including wraps placed on transport vehicles like buses and taxis, you can choose which location is most suitable for the message you want to convey to your consumers.
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