If you’re interested in learning a variety of methods which you can use to help with internet reputation repair, continue reading to find out how you can start fixing your business’ reputation today.
4 Tips for internet reputation repair:
1. Don’t get into petty arguments with individuals on your social media accounts
If your business boasts a few social media accounts, from time to time your business may attract comments from individuals who wish to complain about your products or services.
While it may be tempting to get into a war or words, in order to defend your business’ reputation, if you want to avoid tarnishing your business’ reputation, it’s far wiser to politely ask the commenter to contact your help desk for further assistance. As your business’ wall or newsfeed isn’t the appropriate arena for a heated discussion.
2. If you’re going to apologize make sure that your apology is genuine
Never apologize for a mistake with an apology that appears forced and insincere as not only will you lose a customer but you’re also highly likely to anger your customer base. Who may look upon your business’ actions unfavorably.
If your business comes across as being genuine and empathetic you may be able to reach a point of reconciliation with the customers who you may have disappointed or angered as a result of your business’ errors.
If you do decide to post a public apology on your business’ social media accounts, make sure that your post describes any new efforts which your business may take to ensure that the same mistake won’t be made a second time.
3. Try to make amends with any customers who may have been adversely affected by your business’ actions
If you acknowledge that your business was in the wrong, you can try to repair your damaged reputation by offering a voucher to any customers who may have been negatively affected by your business’ mistakes. As that way, the individuals who were affected will be far more likely to forgive your business and to purchase goods or services from your business in the future, as they’ll feel that your business’ apology was sincere and heartfelt.
Alternatively, you may want to consider sending a handwritten apology to any customers which were affected along with a free product or a gift basket.
4. Consider hiring a professional reputation management firm, to set things right
If all of the tips listed above fail, your last option should be to contact a reputation management firm, who should be able to guide you through the process of taking a series of small steps in order to restore your business’ good name. As an added bonus, a reputation management expert should also be able to give you tips on how to avoid getting into similar situations in the future!
So if your business’ reputation is at risk and you’re looking for a variety of effective ways to repair your business’ reputation as soon as possible, it’s well worth following the four tips listed above.